On 27 August 1989 TV 1000 was born using one of the sixteen transponders on Astra 1A, the very first Astra satellite. This channel was then part of Scan Sat Ltd London, which also owned TV3. So, TV3 was used a lot from the very beginning to promote TV 1000.
In January 1988, TV3 went on air in Norway. Before that, it had been on air in Sweden and Denmark since autumn 1987. The channel started up thru a company called SCANSAT. However, it took some months for it to establish itself. However, TV3 got a very good start because